Blog Reflection - Week 4

Lesson 1: In this lesson my partner and I produced a questionnaire using Survey Monkey, including a series of ten questions in an attempt to learn more about the target audience of our artist - Kim King. I then created an audience profile. This contained information about what a typical audience member would be like(http://www.blogger.com/blogger.gblogID=78077553130801058#editor/target=post;postID=5674079126151335342;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=16;src=postname).

Lesson 2: As a class we learnt about the conventions of magazine adverts, including; pack-shots, main image/focal point, action line, reviews etc. We looked at various magazine adverts and answered the questions; what is being advertised? Who is the advert targeting? What stereotype is being used? And what message does this give to the audience?

One of the magazine adverts we studied was Britney Spear's advertising her perfume 'Believe'. The advert is targeting females ageing from 16-30 because the artist herself is young, connoting that the perfume is better suited to females that are within this age range. The advert has signified that the fragrance is sweet due to Britney Spear's innocent facial expression and it is likely to attract the attention of young men also within this age range. The stereotype of young, white, blonde haired females being beautiful and seductive is being displayed in this advert. This is evident because Britney Spears is very attractive as she looks naturally pretty and she is being portrayed as seductive due to the lack of clothing, the positioning of her hand on her face and her eyes piercing the camera. This gives the audience the message that this sweet perfume may perhaps have a seducing effect on the opposite sex.

Lesson 3: Whilst my partner learnt more about the conventions of a digipak, I started an analysis of some magazine adverts.

Lesson 4: In this lesson we watched three music videos, a performance, narrative and conceptual video.

• Performance: Jay z & Kanye West - Ni**as in Paris

• Narrative: Frank Ocean - Thinking About You

• Conceptual: Massive Attack - Teardrop

We also looked at the music video to Rihanna's song 'Pour It Up' and discussed what it signified as a class.



As a class we decided that this Music video subverts the typical representation of women because Rihanna is represented as a domineering female that is in control as opposed to the typical representation of women being weak and defenseless. This video connotes that having money is power and Rihanna clearly has lots of it as she is throwing it around, also connoting that she doesn't need a man to provide for her she can do that all by herself.