Sunday, 15 December 2013

Blog Reflection - Week 14

This week was dedicated to completely finishing our music video. Our sole focus this week was adding transitions in appropriate places to enhance the quality of our music video and altering the saturation of shots and changing the colour of each shot to make it even accross the whole music video.

We decided to not include special effects, green screen or bold transitions in our music video because we felt that these would subvert the soul genre drastically. As our song is a mellow love song, we felt that it would be best to include transitions that added a soothing feeling for the audience as the shots moved fluently.

Altering the saturation and finding the most appropriate colour for the shots was time consuming as we had to work with excellent precision when altering the saturation to ensure that the artists skin colour was the same throughout our music video. Finding the right colour for all shots was difficult as we didn't want to make the video look unrealistic and drastically edited. After careful consideration we decided to use a very faint pink tint, as we felt that this suited our song well because the colour connotes the themes in our song of love and romance. Making this tint consistent in all shots was a long process ss we had to make sure that all shots had the same tint manually.

Our deadline was the last lesson this week, my partner and I met this. In this lesson we exported our final music video and uploaded it onto our blogs and YouTube.

Sunday, 8 December 2013

Blog Reflection - Week 13

Initially our deadline was the last lesson of this week, but it got extended by another week. This gave my partner and I enough time to act on the feedback recieved from our first draft, re-film any shots that needed to be improved and finish editing our footage. The week started with our peers viewing each others work (music video, magazine advert and digipak) and giving feedback on it.

Here is some of the feedback my partner and I recieved:

In what ways does the media product use, develop or challenge forms and conventions of real media products?

- Typical contentions = artists name and album
- Typical digipak = one constant image on the back cover

How effective is the combination of the main product and ancillary texts?

- Synergy = sexualisation of the artist, roses, the colour red
- Use of the rose is consistent
- Clear genre throughout (typical artist)

Strengths of the main product and ancillary texts:

- Clear font
- Layout of magazine advert
- The magazine adverts border is elegant and matches the song
- Good layout on magazine advert = good use of fonts
- Good cutting to the beat
- The rose is a good symbol of love

Suggested areas for improvement for the main product amd ancillary texts:

- Some images are blurry
- The artist should have been dressed up throughout
- The colour white should be used throughout to enhance the synergy
- Don't repeat the shot of artists eyes
- Include more grey in the magazine advert.

Sunday, 1 December 2013

Blog Reflection - Week 12

In the first three lessons this week my partner and I's main concern was editing our footage because our fourth lesson on Thursday was when our first draft was due.

My partner and I particularly enjoyed editing as we felt we had understood how to cut to the beat precisely and we really understood how to use the Final Cut software due to previous experience.

The first draft was needed as it gave us feedback on our music video so far and our teachers told us what was successful and what was less successful, also any further improvements that could be made.

We were told that in order to improve our music video thus far we should fix the saturation and colour of all shots to make them the same as the lighting in the shots varied.

Another improvement we were told to make was to add some more transitions in to keep it entertaining for the audience and allow a better flow between shots to match the mood of the song.

my partner and I at times got carried away with cutting to the beat, so when some fast beats would come along we'd have a series of very fast shots. It worked well in some parts of our music video but our teacher said that we had done this too much and therefore made the technique look less effective. Taking this into account we decided to remove a few of these sequences and kept the ones that we felt were most appropriate.

Sunday, 24 November 2013

Blog Reflection - Week 11

Lesson 1: Due to illness I was absent in this lesson.

Lesson 2:My partner and I focussed on uploading our footage in Final Cut, this was a very long process as we had lots of footage to upload. Therefore, we were unable to start editing in this lesson due to the fact that uploading footage proved to be extremely time-consuming.

Lesson 3: In this lesson time my partner and I filmed some more scenes for our music video.

Lesson 4: Unfortunately I was ill again in this lesson and was unable to attend.

Sunday, 17 November 2013

Blog Reflection - Week 10

Lesson 1: In this lesson my partner and I completed some extra work that we had been doing.

Lesson 2: My partner and I went to get props and then went to my house as we are using a location in my home to film.

Lesson 3: Me and my partner evaluated our idea for the music video and we decided that many changes have to be made in order to meet deadlines and produce an effective music video. Therefore, we spent this lesson reconstructing our idea.

Lesson 4: This lesson was cancelled.

In this week my partner and I decided to change our original idea for our music video, this was due to  the availability of our selected locations and how effective we envisioned them to be. We had planned to use the following locations; a white screen, black screen, my bedroom, kitchen and Kalkidan's bathroom.

Unfortunately we were unable to take advantage of the white and black screen because at the times we had planned to film, our teacher was not there for long enough to oversee us. Also when filming against the white screen we spent the majority of our time trying to eliminate all shadows created by the spotlights. This proved to be very time-consuming considering we had limited time to use this location. We decided to not use any of these locations as they were unreliable and we was wasting too much time doing unnecessary things.

My bedroom, kitchen and Kalkidan's bathroom was available at any time necessary, however, when we was reconstructing our idea we felt that these locations would not look greatly effective in our music video. Therefore we decided to not use my bedroom or Kalkidan's bathroom. We are still using my kitchen in shots of the artist and her boyfriend to demonstrate how comfortable they are together.

Our new idea is to have the artist walking down the road singing as one of our performance elements, whilst she is doing this we will cut to shots of her and her boyfriend to show some narrative. These shots will signify how much the artist appreciates her man and that the love is real and mutual. We will also cut to shots of the artist performing in a different location - in front of a garage with graffiti on it to connote that she was born and raised in an urban, rough area but her costume will signify that she is trying to move out of these areas through the success of her music.

We wanted to have the artist performing in less glamorous locations out on the street as we felt that as an independent artist the mise-en-scene signified the lifestyle that she is trying to leave behind best.